Kids S/S 25

The Forecast Book Kids covers the specific needs of the girl and boy market from birth to teenage years.
The KIDS Book is a creative decision-making tool comprising around 120 pages and 40 fabric samples.
It is divided into 2 parts: Part 1 develops the sociological studies of consumer tribes, the 40 colors and PROMOSTYL's bias.

Part 1 - Annual trends
This book begins by presenting annual trends.
It then presents the classification of consumer archetypes according to the method initiated by philosopher Carl Yung.
The mapping schematizes our methodology and the classification of the 4 archetypes.
For each of these 4 profiles, we have defined 2 types of customer.
In our approach, we combine the 4 consumer profiles into 4 themes.
Then we propose 40 colors from the color book, divided into themes.

Part 2 - Forecasts
The second part is dedicated to the analysis of the 4 themes and for each of them, promostyl proposes 2 axes, bringing you modernity for the constitution of forecasts.
Basic and sophisticated, for 3 age groups: 0-2, 2-8, 8-14.
For each axis, we offer a double-page forecast analysis through a season, a detailed analysis and a focus on creative trends.
Then the essential forecasts for the season and accessories.
Easy-to-use technical drawings available in illustrator format.
And a Girls' and Boys' silhouette for 0-2 year olds.
As well as a selection of referenced fabrics suggested by our experts and prints.
Then the equivalence for ages 2-8 and 8-14.
This enables our customers to adapt all these tracks more effectively to their clientele.
The second axis, the sophisticated one, offers the same equivalent scheme.
In all, you'll find 8 innovative creative tracks for each tribe profile.
At the end of the book, you'll find CMYK correspondences and 40 detachable color cards, with PANTONE and COLORO references for each color.
You'll also find a list of our fabric manufacturers and agents around the world.Customers can select from the various sectors of the book to adapt our creations to their brands.