Promostyl Sport SS 27

Promostyl Forecast Sport S/S 27 trend book 
Only available in digital format PDF

The Book is divided into 4 parts. Customers can select from the different parts of the Book to adapt our creations to their brands.

Part 1 - The Market Study
As a preamble, this Book presents a consumer study initiated by philosopher Carl Yung, a market study classified into 4 archetypes. For each of these 4 profiles, we have defined 2 types of customer. We then combine the 4 consumer profiles into 4 themes. This Book also includes 40 colors from the COLORS  Book, divided into themes.

Part 2 - Streetwear forecasts
The second part is dedicated to the analysis of the 4 themes for the Streetwear market, and for each of them, PROMOSTYL proposes 2 segments, bringing you modernity for the constitution of forecasts: the Streetwear Easy and Premium segments.

For the Streetwear Easy or Premium market, we offer :
an inspiring analysis page and colors,
a page of men's and women's silhouettes,
a section of referenced fabrics suggested by our experts, as well as prints designed by our experts.
In all, you'll find 8 innovative creative tracks for each consumer tribe profile.

Part 3 - Expert Favorites
The third part is dedicated to the Expert Market and our stylist's favorites of the season. Divided into 6 sections, you'll find for each of them :
Inspirations,
Colors,
Technical drawings including high pieces, low pieces, large pieces and accessories,
Men's and women's silhouettes,
Referenced fabrics and downloadable prints in AI and PSD format, free of copyright!

 Part 4 - References
At the end of the Book, you'll find the CMYK correspondences as well as the Book's 40 exclusive colors in detachable sheets, with Pantone and Coloro references for each.