Viewpoint Colour Digital no. 17 - Pleasure

Viewpoint Color Magazine issue 17 Pleaseure
digital version 

It's All About Color!

Color is the most powerful communication tool, influencing 50% to 85% of ideas and purchasing decisions. Since 80% of human perceptions are filtered through the eyes, visual cues are fundamental for conveying a message. And nothing does it better than the thoughtful use of color.
Color plays a central role in the design process and is an essential element for a successful design strategy. It should be considered from the moment materials are developed and should be a conscious part of every level of the decision-making process: from the raw materials that make up the product to the packaging it leaves the store with.

Viewpoint Color is a magazine conceived for the understanding and inspiration of design. We are committed to creating the bridge that connects the product designer to the consumer, through ideas and lifestyle concepts that will influence future design thinking.‍ We present a visual journey to analyze how color taste is evolving in people around the world to the year to come. Put design into perspective and confirm emerging trends to arrive at valid conclusions and strategies for decision-makers in the fields of fashion, beauty, graphics, architecture, interior and industrial design.‍ We seek to inspire but also to inform, helping different industries take precise color directions for a new generation of shoppers and consumers who are more visually sophisticated than ever.