Promostyl Women S/S 27

Promostyl Forecast Women S/S 2027 Digital Trendbook

The Book is divided into 4 parts. Customers can select from the different parts of the Book to adapt our creations to their brands.

Part 1 - The Market Study
As a preamble, this Book presents a consumer study initiated by philosopher Carl Yung, a market study classified into 4 archetypes. For each of these 4 profiles, we have defined 2 types of clientele, and then combined the 4 consumer profiles into 4 themes. This Book also includes 40 colors from the COLOR Book, divided into themes.

Part 2 - Forecasts
The second part is dedicated to the analysis of the 4 themes, and for each of them, PROMOSTYL proposes 2 markets, bringing you modernity for the constitution of forecasts: Casual and Timeless.

For the Casual or Timeless market, we offer :
an inspiring analysis page and colors,
a page of silhouettes,
a section of referenced fabrics suggested by our experts, as well as prints designed by our experts.
In all, you'll find 8 innovative creative tracks for each consumer tribe profile.

Part 3 - Favourites
The third part is dedicated to our expert's favorites of the season. Divided into 6 sections, you'll find for each of them :

Inspirations,
Colors,
Technical drawings including high pieces, low pieces, large pieces and accessories,
Silhouettes.