Trendhub Mens SS27

This seasonal book showcases five key themes, featuring materials & finishes, trims & details, form & style, print & pattern stories and suggested product capsules to support your design and marketing directions for the season.
Only available in digital format.

Highlights:

INFLUENCES: Highlighting the key drivers behind the theme, from conceptual projects to cultural references.
LOOK & FEEL: Setting the scene for the theme with an overarching look and feel.
COLOUR: Fully referenced color palettes, supported by trend highlights and key color harmonies.
THE SEASON'S MUST-HAVES: Key design elements.
THE SEASON'S MUST-HAVES: Highlighting the key overarching design elements of the season, from must-have colors to details and items. The season's checklist.
FABRICS, TRIMS & DETAILS: Clear fabric stories and direction for key trims and details.
PRINT & PATTERN: The key print and pattern stories including all-overs and graphic placements.
ANALOGUE: A tactile world.
NOSTALGIC SPORT
THE SEASON'S THEMES: The season's themes, covering influences, look and feel, color, fabrics, trims, print and pattern, and key products. Rounded off with a concise trend checklist.
PRODUCT CAPSULES: Highlighting key product focus areas specific to the theme.
KEY LOOKS: The defining looks for the season. Here, we highlight the key products and outfit builds.

Trendhub is the ready-to-buy trend division of BDA London.
BDA London are fashion retail specialists focused on trend forecasting, product, and brand strategy.
We offer an external viewpoint, working collaboratively to help brands and retailers think outside of their day to day.
We balance personalised trend information with tangible, commercial solutions, combining the art and the science.
We cut through the noise, distilling mass insights into those that matter most for your brand.
We enable better and faster decision-making.