WeAr 84 Italian edition

WeAr magazine nr. 84 Fashion Workbook. Italian edition.

WeAr is the only leading global B2B magazine for the fashion and footwear industries. It is published in eight languages (German, English, French, Italian, Japanese, Mandarin, Russian, and French) and distributed across over 50 countries worldwide.

Target Audience and Content
The magazine's readership consists of true fashion professionals, including buyers, designers, distributors, agents, and leading retailers. WeAr provides essential know-how to give its readers a competitive and financial advantage in the industry.
More than just an information source, WeAr is presented as a collectible "coffee-table book" that combines art with fashion and couture, making it popular among art lovers, influencers, and fashionistas.

Editorial Style and Focus
WeAr prioritizes visual information over long texts, focusing on facts rather than personal opinions. The content highlights the most interesting collections, stores, and market news globally, specifically covering high-end fashion, shoes, and accessories.

The editorial core includes:
Shops and trend reports from major global cities and trade fairs.
Visual coverage of relevant stores, showrooms, display windows, and interiors.
Look Book photos from shows and major trade fairs.
Collection photos and trend reports.

The magazine’s overall presentation, cover, and graphics are inspired by art and the Zeitgeist. Texts and interviews are short, concise, and professional, aimed at providing readers with practical information to increase turnover and improve business.

Months of pubilcation: 01/04/06/10