Trendhub Colour AW 27/28

TRENDHUB AW 27/28 COLOUR REPORT:

What’s included:

TOP 5 KEY COLOURS
Bold yet balanced, our Top 5 Key Colours for the season cut through the noise. These are the unifying hues that transcend trend stories - essential, directional, and future-facing

SEASONAL COLOUR GROUPS
New colour groups emerge, offering a seasonal underpinning and foundation regardless of colour themes. Direction on how to revitalise core palettes and essential ranges.

COLOUR EVOLUTION
By visualising colour families side by side, we show how hues evolve - deepening, softening, or amplif ying - offering a clear, intuitive view of what's next and why it matters.

THE SEASON'S THEMES
Each theme is anchored by a palette of key tones, for ming the foundation and defining the identity of the season's nar ratives.

Within each theme, we explore a series of curated colour stories that advance the seasonal narrative and inspire fresh combinations. Colour harmonies showcase potential proportional use of key, complementary, and core tones, offering clear guidance for impactful application.

A folder with all the usable images is provided along with the ebook.

Trendhub is the ready-to-buy trend division of BDA London.
BDA London are fashion retail specialists focused on trend forecasting, product, and brand strategy.