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Trendhub Active AW 27/28
- Season: F/W 2027-28
- Publisher: BDA London
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Trendhub Active Sport Autumn Winter 27-28 by BDA London.
Digital trendbook.
This seasonal book showcases five key themes, featuring materials & finishes, trims & details, form & style, print & pattern stories and suggested product capsules to support your design and marketing directions for the season.
Contents:The Bigger Picture
An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of this season.The Season’s Must-Haves
Highlighting the key overarching design elements of the season, from must-have colours to details and items. The season’s checklist.The Season’s Themes
The season’s themes, covering influences, look and feel, colour, fabrics, trims, print and pattern, and key products. Rounded off with a concise trend checklist.Influences
Highlighting the key drivers behind the theme, from conceptual projects to cultural references.Look & Feel
Setting the scene for the theme with an overarching look and feel.Colour
Fully referenced colour palettes, supported by trend highlights and key colour harmonies.Fabrics, Trims, & Details
Clear fabric stories and direction for key trims and details.Print & Pattern
The key print and pattern stories including inspiration for all-overs and graphic placements.Product Capsules
Highlighting key product focus areas specific to the theme.Key Looks
The defining looks for the season.Here we highlight the key products and outfit builds. - Accessories, Colours, Materials & Inspirations, Kidswear, Lingerie, Menswear, Shoes, Sportswear, Womenswear
