Trendhub Lingerie & Sleep AW 27/28

Trendhub Lingerie & Sleepwear Autumn/Winter 27.28

The Essential Trend Analysis for Lingerie and Sleepwear

The new Trendhub Lingerie & Sleep AW 27.28 is the indispensable tool for designers and brands looking to anticipate the market with precision. This digital report analyzes the evolution of modern femininity through three macro-themes, including the evocative POST-ARCHIVE, redefining the concepts of intimacy, memory, and versatility.

Focus Theme: POST-ARCHIVE

The POST-ARCHIVE theme explores a lived-in and conscious femininity, where personal style meets emotional value.

• Design & Silhouette: Archival lace and vintage references are reworked into modern silhouettes designed for layering and everyday modularity.
• Aesthetics: A perfect balance between sweetness and androgynous hints, enriched by "borrowed" and sentimental details.
• Inspiration: Folk motifs and tokens of the past influence romantic looks, combining "something old" and "something new" even in bridal silhouettes.
• Target: A consumer who seeks an emotional connection with the product, collecting pieces that transcend the concept of "special occasion" wear.

Trend Report AW 27.28 Contents

The report offers a comprehensive technical and creative overview for collection development:

• 3 Macro-Themes: In-depth analysis of the women’s lingerie, homewear, and sleepwear sectors.
• Color Strategy: 24 exclusive colors strategically paired by product category.
• Materials & Details: Detailed insights into prints, fabrics, accessories, trimmings, and innovative materials.
• Product Focus: Deep dives into key styles and capsule collection structures.
• Digital Assets: Along with the ebook, you will receive a complete folder with all high-resolution images, ready to be used in your moodboards.