Scout Menswear & Lifestyle AW 27/28 book + digital

Menswear & Lifestyle A/W 2027/28: The New SCOUT Trend Book

Navigate the future of fashion with the ultimate guide to Autumn/Winter 2027/28.

The new SCOUT Menswear & Lifestyle report explores the theme of Essential Duality, presenting six distinct perspectives on the contemporary male wardrobe. This season, creative energy meets vintage ease, bridging the gap between high-performance activewear and refined tailoring.

6 Concepts for the Modern Era

From windswept coastal utilitarianism to the revival of heritage ice-sport culture, our forecast delves deep into the soul of the season.

• Sneak Peek: Explore our featured concepts "Butler’s Wharf" and "Balance"—where structural integrity meets effortless style.

What’s Inside the Report (Printed + Digital)

We’ve upgraded our comprehensive report to include Lifestyle Data, giving you full concept details and market insights at a glance.

The Colour + Concept Report Includes:

• Key Seasonal Messages: The core narratives driving the A/W 27/28 market.
• 8 Fully Swatched Tonal Groups: Precise color palettes for accurate development.
• 6 Multi-Category Concepts: Expert analysis for Adult, Youth, and Kidswear.
• Material & Homeware Focus: A 360° view of lifestyle essentials, prints, and motifs.
• Color Usage Pages: Practical guides on how to apply the seasonal palette.

Exclusive Digital Features

The digital version expands your creative toolkit with additional high-value content:

• The EDIT: A curated selection of "must-have" colors, fabrics, and accessories.
• Product Styling & Packaging: Comprehensive guides on silhouette and brand presentation.
• Resource Library: Access to over 1,000 high-resolution images for moodboards and personal design use.